My Virtual Assistant Blog

Did you know that Virtual Colleague, LLC writes press releases for companies, groups and associations? So what is a press release and why should you use one?

A press release is a written statement released to various forms of media, i.e.: newspapers, magazines, websites, blogs, online forms of media, etc. It is an announcement of important news about the company/group and usually talks about some future event or new product/service or even a membership drive that details what the group/association is all about and why you should be a member.

The press release may include a scheduled event, but not just the details of the event, but some background into why it’s so special and discuss the purpose of the event. A press release may also be used to introduce a new product or service to consumers. This press release would give a detailed description of the product or service…

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