Think what you are writing isn’t marketing? It’s a public assessment of your worth.

Social Media should be renamed Personal Marketing.  Every picture you post, every status update (every blog post you publish) you make is telling the world a little bit about who you are as a person.  It’s telling people you don’t even know yet whether they should like you or whether you aren’t worth their time.  Don’t care?  Fair enough, but don’t go asking for favors when you suddenly decide to start caring.

The world doesn’t care about intentions, it cares about actions.  Every time you hit that Publish button you have made an action.  Every retweet, like, and +1 is an action.  It tells the world a little bit about who you are.  Every time you avoid hitting those buttons you are saying something as well.  Not having an account is no different that posting every five minute – it says who you are.

It’s all about marketing.  You are…

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