R.I.P. “Pin It to Win It” Contests


Pinterest tightens up contest rules


It was English literature & poet extraordinaire, Geoffrey Chaucer that said, “All good things must come to an end.” Announced late last week, Pinterest will now be restricting its contest rules a la their Acceptable Use Policy. This comes after an initial soft push of restrictions back in May via Pinterest’s updated Brand Guidelines, complete with a simple list of Do’s and Don’ts.

For many marketers, myself included, we’re left with the following sentiment: “First Breaking Bad and now this?!” 

In a continued effort to ensure its users have a stellar social experience, specifically, free of spammy-type advertisements and the like, Pinterest has released contest guidelines.

What does this mean for you? No more of those “Pin it to win it-style” contests. According to Pinterest’s Kevin Knight in their business blog, “Moving forward, Pinterest WON’T allow contests that:

  • Suggest that Pinterest sponsors…

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