New Beginnings #DSMMCM1314

Initio Marketing

We are Kelly, Steph, Rhydian and Jack and together we make up ‘Initio Marketing’. We are currently studying the module Digital and Social Media Marketing Communications Management 2013 – 2014 (DSMMCM1314) at Manchester Metropolitan University. Over the next few months, we will be posting blogs related to the module as well as topics that are of personal interest. Hopefully by reading these blogs you will get an insight into the Initio way of working, and our own personalities.

Our blogs will include our opinions on what is currently happening in the digital and social media sector, along with some of our personal interests including; life in Manchester, interesting events, music we enjoy, emerging technologies and online social trends.

Our first project will see us creating a Digital Marketing strategy for the recruitment agency ‘Creative Resource’; a real-life recruitment agency for Advertising, Marketing and PR industries in…

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