6 Case Studies on Using Social Media in Fundraising and Alumni Relations

The Social Side of Giving

If you’re looking for a step-by-step recounting of how to use social media for advancement, check out this recent white paper assembled by mStoner and CASE. (BWF contributed two of the case studies to this effort)

How did UMass Amherst boost it’s culture of philanthropy by acquiring more than 1,000 new donors in 36 hours (half of them students)?

What allowed Georgetown to pull in more than a half million dollars from donors across the country during its 24-hour City Challenge online campaign?

And how in the world did Columbia University raise $6.8 million from 4,400 donors in just a single day? …most of it online?

Those stories plus three more case studies are included in the white paper “#SocialMedia, Advancement, and Fundraising in Education.” Download it,  have a read, and then apply the lessons learned to your own online fundraising and advancement initiatives. No matter your size…

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