Location-based ads coming to your smartphone

Global News

TORONTO – When Aidan Nguyen was visiting Chicago last month he got 25 per cent off a meal simply by using the app Foursquare to “check-in” at a restaurant on his smartphone.

The self-described shopaholic said he’s always looking for a good deal when he’s out and often posts his location on his social networks.

Available for years in the United States and England, location-based mobile marketing is moving into Canada. This month, customers with Rogers Communications can sign up for text messages that will alert them to deals when they are near specific retailers.

Nguyen said he’s willing to share his location in return for a deal.

“When you’re walking around, then why not?” asked the 24-year-old Toronto public relations consultant. “If the offer is fitting for what I’m looking for, and it’s a good promotion, I’ll check it out.”

Rogers said a few thousand people have already signed…

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